Taller: Arrendamiento Residencial como Modelo de Negocio


¡Estamos en la recta final! ¡Separa tu espacio YA!

Ya eres un experto en arrendamiento comercial… Completa tus conocimientos de arrendamiento con este taller.

-Metodología para la evaluación del inquilino

-Nuevas tendencias

-Análisis de riesgo

-“Short-term Rentals” – STR

-Clausulas prácticas y directas

-“Case Studies”

¿Cuándo? Sábado 10 de junio de 2017

¿Dónde? 1253 Ave. Fernández Juncos Esq. R.H. Todd. Pda. 18, Santurce

Inversión: $35.00 En Puerta / $30.00 Pre pagado / $25.00 Agentes de RR / $25.00 REALTORS®

Recurso: CR® Milton Serrano Lebrón Gerente Sucursal SJ, RR

Regístro: 8:30 am  Taller: 9:00 am a 12:00 m

Información y Registro: 787-745-8777, Ext.: 49 /

Aceptamos Visa / Master Card / ATH MÓVIL

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Mortgage Rates Continues to Fall

MCLEAN, VA–(Marketwired – Jun 8, 2017) – Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing the 30-year fixed mortgage rate dropping for the fourth consecutive week and hitting its lowest level in nearly seven months.


News Facts

  • 30-year fixed-rate mortgage (FRM) averaged 3.89 percent with an average 0.5 point for the week ending June 8, 2017, down from last week when it averaged 3.94 percent. A year ago at this time, the 30-year FRM averaged 3.60 percent.
  • 15-year FRM this week averaged 3.16 percent with an average 0.5 point, down from last week when it averaged 3.19 percent. A year ago at this time, the 15-year FRM averaged 2.87 percent.
  • 5-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) averaged 3.11 percent this week with an average 0.5 point, the same as last week. A year ago at this time, the 5-year ARM averaged 2.82 percent.

Average commitment rates should be reported along with average fees and points to reflect the total upfront cost of obtaining the mortgage. Visit the following link for the Definitions. Borrowers may still pay closing costs which are not included in the survey.

Attributed to Sean Becketti, chief economist, Freddie Mac.

“The 10-year Treasury yield fell 3 basis points this week. The 30-year mortgage rate moved in tandem with Treasury yields, falling 5 basis points to 3.89 percent. Mixed economic data and increasing uncertainty are continuing to push rates to the lowest levels in nearly seven months.”

Freddie Mac makes home possible for millions of families and individuals by providing mortgage capital to lenders. Since our creation by Congress in 1970, we’ve made housing more accessible and affordable for homebuyers and renters in communities nationwide. We are building a better housing finance system for homebuyers, renters, lenders and taxpayers. Learn more at, Twitter @FreddieMac and Freddie Mac’s blog



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Elementos Principales de los Arrendamientos Comerciales


¡Porque tú lo pediste y tu casa educativa te complace!

Elementos Principales de los Arrendamientos Comerciales

– Perspectiva del Arrendador

– Perspectiva del Arrendatario

– Concesiones, Mejoras y Períodos de Gracia

– Cláusulas Básicas del Contrato de Arrendamiento Comercial

– Negociación de la Comisión


 $35.00 En Puerta

 $30.00 Prepagado (hasta el viernes 12 de mayo, a las 5:00 pm.)

 $25.00 Agentes de Reality Realty

 $25.00 REALTORS®

Fecha: sábado, 13 de mayo de 2017

Horario: 9:00am – 12:00pm

Lugar: 1253 Ave. Fernández Juncos, Esq. Roberto H. Todd, Pda. 18, Santurce PR

Recurso: Marcia Valdez, CCIM, Gerente Dpto. Comercial @ Reality Realty

Para más información:
(787) 745-8777 Ext. 49 /

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¡Da el primer paso hacia el éxito en tu vida con REIRE!

¡Estamos en la recta final! (Curso comienza el 9 de mayo)

-Junto a nosotros podrás crear los elementos diferenciadores que te destacarán en la industria.

-Obtener los conocimientos necesarios para optar por tu licencia de Corredor o Vendedor de Bienes Raíces.

-Intégrarte a un Mercado que abrirá las puertas hacia nuevos horizontes e impulsará tu carrera hasta donde la quieras llevar.

Puedes realizar tu pago de varias maneras:

-Utilizando el servicio de ATH Móvil de REIRE que está disponible con el número 787-225-0404
-Con tarjetas de crédito Visa o MasterCard vía telefónica o en nuestras facilidades
-Cheque o Cash

*Nuestro plan de pago permite cubrir el 50% de la inversión en el momento de tu inscripción y el 50% restante a más tardar el martes 13 de junio de 2017.*

¡20 años forjando lideres en la industria de los Bienes Raíces!

Llámanos para una orientación. (787) 745-8777 Ext. 49 / (787) 618-0154


Volante B - CP 21 abril 2017

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2017 Global Alliance Club Membership


In only 3 months we achieved membership for the Global Alliance Club!!!


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Team Reality keeps getting stronger, and more dependable than ever.


We strive to educate ourselves to provide you, with nothing but the best Real Estate service. Now more than ever, you can put your trust on us for all your Commercial Real Estate needs.

Our commercial team now has 2 Certified Commercial Investment Members (CCIM) to serve you the way you deserve.

Marcia Valdez – Commercial Department Manager – CCIM
Carmen Figueroa – Old San Juan property specialist – CCIM

The Designation

CCIM stands for Certified Commercial Investment Member. The CCIM lapel pin denotes that the wearer has completed advanced coursework in financial and market analysis, and demonstrated extensive experience in the commercial real estate industry. CCIM designees are recognized as leading experts in commercial investment real estate.

Investment Expertise

Above all, the CCIM designation represents proven expertise in financial, market, and investment analysis, in addition to negotiation. Courses in these core competencies are taught by industry professionals, ensuring all material reflects the state of the industry. With this real-world education, CCIM designees are able to help their clients:

-Minimize risk
-Enhance credibility
-Make informed decisions
-Close more deals

For all your commercial Real Estate needs, rest assured that…
We got your back!!!

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Puerto Rico… Real Estate Paradise

ft-puerto-ricoWho is buying in Puerto Rico right now and why-and what are they buying?

Puerto Rico has always been of high appeal for the international market due to its climate, beautiful beaches, magnificent gastronomy and its deep rooted history. The fact that real estate values have reached their lowest point since the beginning of the local recession, has created an excellent opportunity for well informed buyers; that together with the tax incentive laws (Act 20 & 22) enacted in order to attract foreign capital and encourage investment on the island,  make living and working in Puerto Rico more enticing than ever before for foreign investors either to establish their principal residence, invest, relocate and/or establish their businesses.


In addition, the local market has maintained a reasonable pace despite the market phase in which we find ourselves and we have observed an increase in individuals from different professions using real estate as a principal investment instrument.

942461_546485578751217_1552243614_nHow is the local property market performing and what (negatively or positively) is influencing this performance and especially in the light of Puerto Rico’s well-documented economic problems?

As in any recessionary period, the industry prices have experienced a consistent decline during the last eight (8) years; this in turn has brought historical opportunities to both local and international buyers, where they have been able to make excellent investments that produce returns difficult to match on American soil. In addition, the still available low prices, have enabled countless of single individuals and young couples to acquire their first home.


Although the price reduction applies in general terms, there are certain market segments that have been positively affected by government initiatiatives, such as the tax incentive laws enacted by the PR government in 2012 (Act 20 &22) to attract foreign capital and investors.This together with the island’s attributes such as its climate and geographical location, among other factors, create the ideal conditions for thousands of people to choose PR as their destination for primary residence,  to operate their businesses and export their product and/or services. Due to this injection of individuals and / or businesses with high purchasing power, the “High End” market in sectors such as Condado, Dorado, Palmas del Mar and others, have been positively impacted, reducing the available inventory in these sectors and raising their prices.

38ce0c6cb9c67314a5036808b17ac5ddWhat are the most popular locations with foreign buyers and why?

Places of greatest demand for “foreign buyer” are: o   Old San Juan due to its invaluable centuries-old architecture and history, its rich cultural diversity, and its classification as a unique destination as being the “oldest preserved Amercia city”. o   Rincón a place of preference for many Americans due to its rich beaches for surfing, o   Condado for its cosmopolitan and magnificent Hotels and Isla Verde which has the most famous urban beach of the island.o   Aguadilla has become a hub of multinational companies due to its strategic location and has managed to attract many corporate families. o   Palmas del Mar in Humacao is considered the best “Resort of the Caribbean” offers a beautiful Golf Field designed by Gary Player, in addition to the Yatch Club & Marina restaurants, and o   Dorado which has been one of the favorite places for families that come to PR as a results of the previously mentioned Act 20/22 incentives, mostly attracted by their beautiful planned communities, golf courses, hotels, and beaches.

What types of property represent good value at the present time?

There are some segments in the market that represent a good opportunity for typical buyers, such as: properties adjacent to the beach, golf courses, gated community properties, residential apartments and commercial premises located in urban areas, as well as eco and agricultural lands, among others.

Would you advise foreign buyers to purchase within a gated or managed community? Are there any restrictions on non-US citizens buying property in Puerto Rico?

Not necessary, as the old saying says, Location, location, location.

aerial-view-golf-courseIn your view, what’s the best option in terms of buying a golf course property and why? (By the way I have played TPG Dorado Beach)?

As mentioned above, PR is one of the best alternatives in the world to invest in real estate, mainly because of the real estate appreciation, and its location as a Caribbean island, while at the same time enjoying American Citizenship, US Currency and Federal Laws. All these attributes make PR a great and a safe place to live; nevertheless, properties in golf course communities such as Dorado Beach East and Palmas del Mar have experienced an increase their prices due to increased demand of the High-End market.

How do prices for such golf courses properties compare with similar in, say, Florida or Punta Cana?

I can’t expand in this subject since I’m not well informed about market behavior in such places.

What advantages, if any does Puerto Rico have over Florida or the Dominican Republic as a place to buy?

All previous answers speak for themselves but I believe each Country has its own magic.


Is buy-to-let a worthwhile option for investors and how could such a property be managed from afar?

We are in the ideal moment for a typical buyers and/or investors to buy properties due to all the attributes already mentioned, specially the new laws created to place PR as the Tax Heaven and the New Singapore of the Caribbean PR, which turns PR into the safest place to live and invest.


-Iván Zavala Steidel, Reality Realty CEO

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Día intenso… metas logradas.

Trabajar para ti… es lo que nos motiva a levantarnos cada mañana, con pasión y deseos de echar a #PuertoRico hacia adelante.

¡De Caravana por el área este!







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Curso preparatorio para obtener licencia de Corredor o Vendedor de Bienes Raíces.

La longevidad en cualquier profesión, pero más aún en los bienes raíces, depende de:
1. La calidad de tu preparación.
2. La calidad de la empresa en la que te desempañas.
3. La calidad del “coaching” y la “mentoría” que recibes.
4. Tu pasión por la profesión.

REIRE y RR te apoyan en las primeras tres. La pasión, te toca a ti.

¡Atrévete, regístrate ahora!


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Ética y Etiqueta

En la vida no basta ser inteligente para alcanzar el éxito. Es también necesario, adoptar una práctica que seguida paso a paso, nos conduzca a la meta que nos hemos trazado. Esa práctica es la ética.

La ética marca las pautas o principios del obrar humano.

En efecto, la ética se ocupa de lo que es justo o injusto. Su derivación es de términos cuyo significado es costumbre o hábito.

La ética es un saber práctico, de nada sirve saber mucho de ella si no la ponemos en práctica.

Únete a nosotros el sábado 22 de abril y adquiramos los hábitos necesarios para tener un comportamiento ético.



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